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Research papers

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1988
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Citation

Ottinger, T. R. (1988a, June 15). INF*ACT workstation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inf-act-workstation


Research papers

PC inf+act

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1987
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Citation

Ottinger, T. R. (1987a, June 15). PC inf+act. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pc-inf-act


Research papers

Changing marketing problems require flexible MMIS approaches

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Thomas R. Ottinger, Manfred Grünerwald
January 25, 1984
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Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-